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Roblox will reward $1 billion to content creators and will focus on Asian markets in the future

2019-08-21 09:02:00

Recently, as the leader of UGC sandbox games, Roblox held the annual Roblox Developers Conference (RDC). At the conference, the Roblox team shared the current income status of the game, the reward strategy for content creators, and Views of the global market, etc.

Monthly active users break 100 million, and the developer of Roblox will re-invest 1 billion US dollars to activate the developer community.

Earlier, Roblox's monthly active users officially exceeded 100 million, surpassing My World and fulfilling the company's goals set five years ago. After reaching this milestone, Roblox CEO David Baszucki said the company's new internal goal is to distribute $1 billion to the developer community – a figure of $70 million in 2018 and 100 million in 2019. Dollar. Many of the creators who won prizes by creating game content are under the age of 18.

Currently, the main way for these creators to profit is through in-app purchases, and Roblox is also exploring new ways of creator income, including physical toys. Since its inception 2 years ago, Roblox has sold 40 million toys based on player content, and these content creators receive corresponding copyright revenues.

In the future, Roblox hopes that the revenue of content developers will not only come from sales, but also from the time of play of their games. Baszucki said that there are a lot of popular content that doesn't get the corresponding income, because many developers are aiming at making fun when it comes to production.

This mechanism of rewarding content creators based on play time will be launched within the next 6 to 12 months.

Roblox will also explore the revenue form of advertising, and Baszucki emphasizes that this will not be presented in-game banners or scrolling, they will explore immersive 3D advertising formats. One of their ambitions is to embed a nationwide movie ad in the game, allowing the media to act more than TV or online video.

Asian market and forecast for the next 5 years

Earlier this year, Roblox and Tencent reached a partnership that focused on basic coding, game design, entrepreneurial skills and other educational aspects, which also provided new opportunities for Chinese developers.

At the meeting, Baszucki mentioned that the number of potential "Roblox" players in China is three times that of the United States. The company has already seen the very good momentum in the early stage of the Chinese market. Outside of China, they are also concerned about other major Asian markets. Expanding the market in areas such as China, Japan and Korea is also one of their next goals.