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Player-made Era: How is the Roblox Platform Profitable?

2019-07-27 08:48:01

While these creators can't create directly on mobile devices, a group of young designers have already made money for themselves and Roblox through this platform. An ecosystem that is complex enough to hold other ecosystems, Roblox's profit model depends entirely on the user's talents.

The player-made game platform Roblox, the PC version of Roblox was officially launched in 2006, and the mobile version was subsequently launched in 2012. It is reported that the monthly active users on all platforms are as high as 64 million. People often associate Roblox with Minecraft because they have a shared core of "user-generated content" and most of the players are young, but Roblox may not be as popular as Minecraft. Rather than a game, Roblox is a simple editing tool, and it's the backbone of these players' homemade games. Obviously, "player self-made" will lead to huge differences in game quality, without the participation of professional game designers, the quality of the game is often seen. When you play these games on the mobile version of Roblox, many bugs become more noticeable – the operating system is too cumbersome, the transition between horizontal and vertical screens is not flexible enough, and UI optimization is not enough. However, these small problems are ultimately overwhelmed by Roblox's multi-platform appeal, and it is definitely not an easy task to "support cross-platform operations."

The only currency in Roblox is "Robux", which is sold in bundles and sold for less than $9.99 per bundle (at least at the beginning). It is estimated that because of the large number of young people, the initial price is set lower. Players can use Robux to purchase clothing and accessories for their "avatars", the price of which depends on their rarity and practical value. Rare items may cost tens of thousands of Robux. For example, a mask called "The Dog Whisperer" sells for 50,000 Robux, which is equivalent to more than $600 in real money. However, Roblox offers many options for regular players, and the prices of these items will be much cheaper.

Let's talk about the most interesting part of Roblox's virtual economy:

Players can make money through this "game", and these "money" is not limited to Robux. It is reported that the creators of the most successful games on Roblox can earn up to $250,000 in monthly income through in-app purchases. One creator earned more than $3 million in revenue in 2017, and others used their own Roblox earned more than $1 million. The difficulty in evaluating Roblox is that its profitability depends entirely on the quality of the creator's work. Some games have very mature profit models, such as a popular game called "Rocket Fuel Jailbreak", which has its own The newcomer packs IAP, and players can also purchase a "safety box" containing random items in this game.

While these creators can't create directly on mobile devices, a group of young designers have already made money for themselves and Roblox through this platform.